All the time, players are forced to do their utmost. If they are challenged to the limit, is it really fun for them?
Shigeru MiyamotoI used to draw cartoons. I'd just show them to some of my friends, expecting that they were going to appreciate them, that they were going to enjoy reading them.
Shigeru MiyamotoEntertainment companies always have to stay on the edge of trying to catch that certain thing that will grab people's attention. And that thing is always changing. Nintendo has been doing this for a long, long time. Originally, we weren't even a video game company, but we were still an entertainment company. So I can't say what that next thing is, but I can say, at Nintendo we're trying to create new ways to play.
Shigeru Miyamoto