We can be using the same kind of technology, the same kind of techniques, but when we use it, we get something different.

I think Zelda 64 is utilizing about 90 percent of the N64 potential, ... When we made Mario 64 we were simply utilizing 60 to 70 percent. So we have come a long way I believe.

Japanese people have a funny habit of abbreviating names.

Game music has a purpose and it does incorporate sound effects.

I could make Halo. It’s not that I couldn’t design that game. It’s just that I choose not to. One thing about my game design is that I never try to look for what people want and then try to make that game design. I always try to create new experiences that are fun to play.

Up until now, the biggest question in society about video games has been what to do about violent games. But it's almost like society in general considers video games to be something of a nuisance, that they want to toss into the garbage can.

Nintendo's philosophy is never to go the easy path; it's always to challenge ourselves and try to do something new.