We can be using the same kind of technology, the same kind of techniques, but when we use it, we get something different.

To create a new standard, you have to be up for that challenge and really enjoy it.

What I found is that just in the lifestyle today, people have fewer and fewer opportunities to get exercise.

What I'm really excited about is that continued challenge to create things that gamers of all experiences can play.

Players are artists who create their own reality within the game.

Video games are bad for you? That's what they said about rock 'n' roll.

Fortunately, because of the spread of smart devices, people take games for granted now. It's a good thing for us, because we do not have to worry about making games something that are relevant to general people's daily lives.