I've lived in a preindustrial (rural Argentina) as well as an industrial world. You experience a different sense of time in a community that works the land. Human relationships aren't professionalized or contractualized; family and friends take primacy. Life has much more continuity than discontinuity. There's a great deal of poetry in everyday life.
Shoshana ZuboffEarlier generations of machines decreased the complexity of tasks. In contrast, information technologies can increase the intellectual content of work at all levels. Work comes to depend on an ability to understand, respond to, manage, and create value from information.
Shoshana ZuboffI've lived in a preindustrial (rural Argentina) as well as an industrial world. You experience a different sense of time in a community that works the land. Human relationships aren't professionalized or contractualized; family and friends take primacy. Life has much more continuity than discontinuity. There's a great deal of poetry in everyday life.
Shoshana ZuboffThe civilizing process has increased the distance between behavior and the impulse life of the animal body.
Shoshana ZuboffComputer mediation seems to bathe action in a more conditional light: perhaps it happened; perhaps it didn't. Without the layeredrichness of direct sensory engagement, the symbolic medium seems thin, flat, and fragile.
Shoshana ZuboffWe know how to punish retailers and manufacturers that don't provide quality and value. But we're lousy at fighting effectively for what we really need - reliable insurance policies; affordable health care; safe, healthy food.
Shoshana ZuboffIt looks like the age of the mass is behind us and the age of the individual is upon us. The chasm that now exists between new people and old organizations is destroying economic value and inhibiting the emergence of a new chapter of capitalism aligned with the needs of this new society. The new purpose of commerce is to provide the tools, platforms, and relationships, digital or human, that enable individuals to live the lives they choose.
Shoshana Zuboff