It is a truly powerful phenomenon when a brand makes a stand for what it believes in.
Simon MainwaringIn today's social business marketplace Facebook is one of the best places for nonprofits to be discovered and connect with a larger audience on the basis of shared values. So to get started, a non-profit should launch a Facebook page and invite your existing real world community to connect your cause and their networks.
Simon MainwaringCEOs must embrace the role of serving as the public face of the company to their customer community and the marketplace at large.
Simon MainwaringThe theory of social contracts extends as far back as Plato. However, it was the great 18th century social philosophers John Locke, Thomas Hobbes, and Jean-Jacques Rousseau who brought the concept of a social contract between citizens and governments sharply into political thinking, paving the way for popular democracy and constitutional republicanism.
Simon Mainwaring