If capitalism is to remain a healthy, vibrant economic system, corporations must participate in taking care of the society and the environment in which they live.
Simon MainwaringHow much do you as a consumer value a positive experience with a brand or its customer service department? How willing are you to share that with your friends? How inclined are you to let that person know that you're interaction with them was positive?
Simon MainwaringBrands must be very specific in their choice of social media platforms through which to communicate their CSR or cause messaging.
Simon Mainwaring