Millions of people are falling out of the middle class into the ranks of the poor.

Your computer needn't be the first thing your see in the morning and the last thing you see at night.

How much do you as a consumer value a positive experience with a brand or its customer service department? How willing are you to share that with your friends? How inclined are you to let that person know that you're interaction with them was positive?

The leverage and influence social media gives citizens are rapidly spreading into the business world.

When something works for you or another brand, ask yourself, 'Why?' Then don't copy it but think about what you can do that's unique to you and better.

Work with your competitors when the interest of the community and planet are at stake.

With the never-ending stream of new social technologies, apps and platforms rolling out every day, its easy to get lost in the minutiae of social media. Yet for there to be effective change, especially within large, top-down, hierarchical institutions, a company must have an over-arching understanding of the new role it has to play.