Business practices and how we treat the planet are also in desperate need of re-humanization.
Simon MainwaringConsumers around the world are more aware of the multiple global crises we face than ever before, thanks to information found on the Internet.
Simon MainwaringNon-profits must become deeply engaged in the ways that their donor communities are using social technology.
Simon MainwaringFor a truly effective social campaign, a brand needs to embrace the first principles of marketing, which involves brand definition and consistent storytelling.
Simon MainwaringA world in which government is burdened by historic debt, philanthropy has limited resources, and the private sector is only interested in its own personal gain is simply unsustainable.
Simon MainwaringWith the never-ending stream of new social technologies, apps and platforms rolling out every day, its easy to get lost in the minutiae of social media. Yet for there to be effective change, especially within large, top-down, hierarchical institutions, a company must have an over-arching understanding of the new role it has to play.
Simon Mainwaring