The leverage and influence social media gives citizens are rapidly spreading into the business world.

Define what your brand stands for, its core values and tone of voice, and then communicate consistently in those terms.

The keys to brand success are self-definition, transparency, authenticity and accountability.

Consumers want a better world, not just better widgets.

The companies that make meaningful contributions while also listening to the voices of others are the ones that will genuinely engage their community, who will then go to work for them.

Your computer needn't be the first thing your see in the morning and the last thing you see at night.

Corporate America cannot afford to remain silent or passive about the downward spiral we are undergoing. It cannot turn a blind eye to how difficult the experience of life is for so many of their customers.