The leverage and influence social media gives citizens are rapidly spreading into the business world.

Ensure your employees understand what your brand stands for so they can be your first line of word-of-mouth advertising.

Everyone living under the social contract we call democracy has a duty to act responsibly, to obey the laws, and to abandon certain types of self-interested behaviors that conflict with the general good.

Social media is not an end in itself. It's just another tool to reach people.

Done correctly, everyone from individual speakers to large organizations can inspire citizens and customers to spread a message using their own social channels, and in so doing, inspire countless supporters to build their reputation, profits and social impact.

Business practices and how we treat the planet are also in desperate need of re-humanization.

As more people use social media to tell the story of the future, the wants and needs of more people will be reflected.