Ensure your employees understand what your brand stands for so they can be your first line of word-of-mouth advertising.

Accept that the moment you buy your latest iPad, iPhone, tablet, app or game it will be promptly followed by a vastly improved and sleeker looking version.

Since most corporate competitors have the same problems with sustainability and social reputation, it's worth trying to solve them together.

How well you tell your story determines how well your customers tell your story.

Through their own actions, customers can hold companies responsible to higher standards of social responsibility. Through collective action, they can leverage their dollars to combat the force of those investors who myopically pursue profits at the expense of the rest of society.

Social media demands a lot of us on top of our already demanding lives. So let's disconnect as we need to and renew our interest and ourselves.

Business practices and how we treat the planet are also in desperate need of re-humanization.