Ensure your employees understand what your brand stands for so they can be your first line of word-of-mouth advertising.
Simon MainwaringThe question remains: which brands will commit to creating a private sector pillar of social change, and which will become casualties of their own outdated thinking?
Simon MainwaringSocial media companies must combine their mastery of the latest in real-time, location based or augmented reality technologies in the service of clear and consistent storytelling.
Simon MainwaringBrands must have a point of view on that purposeful engagement, whether it's directed towards the environment, poverty, water as a resource or causes such as breast cancer or education. Merely declaring your commitment to a category or cause will not be enough the distinguish your brand sufficiently to see a return on these well-intended efforts.
Simon Mainwaring