Social media is not about the exploitation of technology but service to community.

More and more companies are reaching out to their suppliers and contractors to work jointly on issues of sustainability, environmental responsibility, ethics, and compliance.

Ensure your employees understand what your brand stands for so they can be your first line of word-of-mouth advertising.

If capitalism is to remain a healthy, vibrant economic system, corporations must participate in taking care of the society and the environment in which they live.

Integrate purpose into your for-profit business model through a long term commitment to a cause that is aligned with your core values and those of your community.

It is time for corporate America to become 'the third pillar' of social change in our society, complementing the first two pillars of government and philanthropy. We need the entire private sector to begin committing itself not just to making profits, but to fulfilling higher and larger purposes by contributing to building a better world.

Like all technology, social media is neutral but is best put to work in the service of building a better world.