How well you tell your story determines how well your customers tell your story.

As we all know, lasting relationships can't be rushed.

It is time for corporate America to become 'the third pillar' of social change in our society, complementing the first two pillars of government and philanthropy. We need the entire private sector to begin committing itself not just to making profits, but to fulfilling higher and larger purposes by contributing to building a better world.

Define what your brand stands for, its core values and tone of voice, and then communicate consistently in those terms.

Non-disclosure in the Internet Age is quickly perceived as a breach of trust. Government, corporations and each of us as individuals must recalibrate how we live and share our lives appropriate to the information now available and the expectations of others.

As more people use social media to tell the story of the future, the wants and needs of more people will be reflected.

Brands must be very specific in their choice of social media platforms through which to communicate their CSR or cause messaging.