In the social business marketplace, brands that hope to build loyal and growing communities do so most effectively when they demonstrate their core values and allow a community to build and engage around it.
Simon MainwaringBrands must be very specific in their choice of social media platforms through which to communicate their CSR or cause messaging.
Simon MainwaringLike all technology, social media is neutral but is best put to work in the service of building a better world.
Simon MainwaringThe way customers relate to brands and how profit is generated has changed so dramatically almost every professional is being challenged to reconsider what they do in order to stay relevant.
Simon MainwaringCompanies and their brands need to reach out and speak directly to consumers, to honor their values, and to form meaningful relationships with them. They must become architects of community, consistently demonstrating the values that their customer community expects in exchange for their loyalty and purchases.
Simon Mainwaring