Social technology gives leaders a vital new platform with which to connect their companies to the myriad stakeholders who have an interest in their well being.

Consumers want a better world, not just better widgets.

Social technology gives leaders a vital new platform with which to connect their companies to the myriad stakeholders who have an interest in their well being.

Today's consumers are eager to become loyal fans of companies that respect purposeful capitalism. They are not opposed to companies making a profit; indeed, they may even be investors in these companies - but at the core, they want more empathic, enlightened corporations that seek a balance between profit and purpose.

More than ever before, consumers have the ability to unify their voices and coalesce their buying power to influence corporate behaviors.

The new dynamics between brands and consumers, driven by social media, are proving to be a powerful impetus for change.

One of the greatest challenges companies face in adjusting to the impact of social media, is knowing where to start.