Social technology gives leaders a vital new platform with which to connect their companies to the myriad stakeholders who have an interest in their well being.

There is a growing awareness among brands that in order to participate in conversations that are taking place across social networks, they must join these discussions on the basis of something that is meaningful to their customers.

Not since the digital revolution in the early '90s has technology placed such a comprehensive burden on business, employees and individuals to reinvent their business plans, services and products, and themselves to keep pace with the changing marketplace.

Social media is not an end in itself. It's just another tool to reach people.

A world in which government is burdened by historic debt, philanthropy has limited resources, and the private sector is only interested in its own personal gain is simply unsustainable.

Integrate purpose into your for-profit business model through a long term commitment to a cause that is aligned with your core values and those of your community.

Since most corporate competitors have the same problems with sustainability and social reputation, it's worth trying to solve them together.