Integrate purpose into your for-profit business model through a long term commitment to a cause that is aligned with your core values and those of your community.

Brands are facing a new competitive landscape in which self-definition, core values and purpose will increasingly define their ability to reach customers that only allow what is meaningful in their lives to pass through their filter.

Brands must become architects of community.

For decades, media companies have largely controlled the tools through which consumers were told what to buy, wear or think. Now consumers possess the same ability to produce, distribute and curate content and distribute it to their peers in real time across social media platforms.

Work with your competitors when the interest of the community and planet are at stake.

Non-profits must become deeply engaged in the ways that their donor communities are using social technology.

Technology is teaching us to be human again.