Define what your brand stands for, its core values and tone of voice, and then communicate consistently in those terms.

Perhaps the most powerful lesson other brands can learn from Nike is the need to act in accordance with the reality of the world we live in. In a mutually dependant, intimately connected global community facing several major crises, brands need to operate with an expanded definition of self-interest that includes the greater good.

Make the customer the hero of your brand's story.

The companies that make meaningful contributions while also listening to the voices of others are the ones that will genuinely engage their community, who will then go to work for them.

The launch of Google+ apps sends a powerful signal - the personalized web has begun. What this means is that the way information is structured and accessed will turn on the individual, or rather their personal profile which is a composite of all the data collected on the basis of what they have searched for and shared.

The leverage and influence social media gives citizens are rapidly spreading into the business world.

Integrate purpose into your for-profit business model through a long term commitment to a cause that is aligned with your core values and those of your community.