The currency of universal values make brands innately sharable.

How well you tell your story determines how well your customers tell your story.

The keys to brand success are self-definition, transparency, authenticity and accountability.

If capitalism is to remain a healthy, vibrant economic system, corporations must participate in taking care of the society and the environment in which they live.

The most impactful way consumers can assert their power is to become mindful shoppers, giving their dollars only to socially responsible companies. In today’s world of social media and smart phones, this is easy to do.

As a function of the easy access to information provided by the Internet, and the ease with which it can be shared thanks to social media, consumers are now better informed as to the behavior of brands and the multiple global crises we face.

Millions of people are falling out of the middle class into the ranks of the poor.