As a speaker, business leader or marketer of any type, the onus is now on each of us to become equally capable of communicating very personally with a seemingly endless number of people connected by social technologies.

Brands must be very specific in their choice of social media platforms through which to communicate their CSR or cause messaging.

If capitalism is to remain a healthy, vibrant economic system, corporations must participate in taking care of the society and the environment in which they live.

As a function of the easy access to information provided by the Internet, and the ease with which it can be shared thanks to social media, consumers are now better informed as to the behavior of brands and the multiple global crises we face.

Integrate purpose into your for-profit business model through a long term commitment to a cause that is aligned with your core values and those of your community.

Business practices and how we treat the planet are also in desperate need of re-humanization.

Ensure your employees understand what your brand stands for so they can be your first line of word-of-mouth advertising.