Without question, CEOs, executives and employees in companies in the United States and around the world have rallied to face the challenge of a social media marketplace.
Simon MainwaringWe now see numerous examples of brands working together to address issues such as environmental degradations, climate control, pollution, poverty and disease.
Simon MainwaringIntegrate purpose into your for-profit business model through a long term commitment to a cause that is aligned with your core values and those of your community.
Simon MainwaringPerhaps the most effective way to describe the approach a brand must take is to think of themselves as social cartographers. By that I mean that brands must simultaneously inspire, engage and maintain a series of conversations taking place within certain cultural landscape specific to their business goal.
Simon MainwaringHow much do you as a consumer value a positive experience with a brand or its customer service department? How willing are you to share that with your friends? How inclined are you to let that person know that you're interaction with them was positive?
Simon MainwaringThe evolution of social media into a robust mechanism for social transformation is already visible. Despite many adamant critics who insist that tools like Facebook, Twitter, and YouTube are little more than faddish distractions useful only to exchange trivial information, these critics are being proven wrong time and again.
Simon Mainwaring