Refuse to accept the belief that your professional relevance, career success or financial security turns on the next update on the latest technology. Sometimes it's good to put the paddle down and just let the canoe glide.

Brands must be very specific in their choice of social media platforms through which to communicate their CSR or cause messaging.

What today's business reality makes clear is that brands cannot survive in a society that is failing economically, socially, ethically, and morally.

Social media companies must combine their mastery of the latest in real-time, location based or augmented reality technologies in the service of clear and consistent storytelling.

There is a fundamental shift that social media necessitates in business today - the need to transition from 'Me First' to 'We First' thinking.

Find the human in the technology. The currency marketers trade in has not changed even if the methods have. Emotion is what we exchange.

The new dynamics between brands and consumers, driven by social media, are proving to be a powerful impetus for change.