Let's hope brands recognize that the true power of this technology is not its reach but its ability to communicate substance that adds meaning to our lives. Otherwise, brands will be investing in technology that consumers simply won't buy.
Simon MainwaringThe simple act of saying 'thank you' is a demonstration of gratitude in response to an experience that was meaningful to a customer or citizen.
Simon MainwaringThe new dynamics between brands and consumers, driven by social media, are proving to be a powerful impetus for change.
Simon Mainwaring