Not since the digital revolution in the early '90s has technology placed such a comprehensive burden on business, employees and individuals to reinvent their business plans, services and products, and themselves to keep pace with the changing marketplace.
Simon MainwaringEffectively, change is almost impossible without industry-wide collaboration, cooperation and consensus.
Simon MainwaringIf capitalism is to remain a healthy, vibrant economic system, corporations must participate in taking care of the society and the environment in which they live.
Simon MainwaringConsumers now have a voice. And the fact that consumers can be creators, producers and distributors means they can push back against brands to punish them for their socially irresponsible behavior or reward them for their responsible behavior.
Simon MainwaringPerhaps the most effective way to describe the approach a brand must take is to think of themselves as social cartographers. By that I mean that brands must simultaneously inspire, engage and maintain a series of conversations taking place within certain cultural landscape specific to their business goal.
Simon Mainwaring