As any speaker will tell you, when you address a large number of people from a stage, you try to make eye contact with people in the audience to communicate that you're accessible and interested in them.

Through their own actions, customers can hold companies responsible to higher standards of social responsibility. Through collective action, they can leverage their dollars to combat the force of those investors who myopically pursue profits at the expense of the rest of society.

Consumers around the world are more aware of the multiple global crises we face than ever before, thanks to information found on the Internet.

Find the human in the technology. The currency marketers trade in has not changed even if the methods have. Emotion is what we exchange.

Corporations often partner with government after natural disasters, as many companies did in the aftermath of Hurricane Katrina in 2005. As a rule, however, long-term civic/corporate partnerships are still rare .But this need not remain the status quo, as many opportunities are available for such partnerships.

CEOs must embrace the role of serving as the public face of the company to their customer community and the marketplace at large.

Social media is not an end in itself. It's just another tool to reach people.