What is sure is that technological change is accelerating in all directions and, like children playing in a fountain, consumers are reveling in the experience.

If a brand wants to build social communities, capital and influence, it must become the chief celebrant of its community, not its celebrity. This simple shift in approach unlocks enormous transformative potential for brands.

When people align around shared political, social, economic or environmental values, and take collective action, thinking and behaviour that compromises the lives of millions of people around the world can truly change.

The keys to brand success are self-definition, transparency, authenticity and accountability.

Non-profits must become deeply engaged in the ways that their donor communities are using social technology.

Many corporate leaders and employees have the right intentions, but it can be overwhelming when you consider how everything is affected from leadership styles, to organizational structure, to employee engagement, to customer service an marketplace.

Consumers around the world are more aware of the multiple global crises we face than ever before, thanks to information found on the Internet.