Since most corporate competitors have the same problems with sustainability and social reputation, it's worth trying to solve them together.
Simon MainwaringIn the social business marketplace, brands that hope to build loyal and growing communities do so most effectively when they demonstrate their core values and allow a community to build and engage around it.
Simon MainwaringUltimately, it's possible that social media platforms will be designed as templates that the users themselves customize in terms of the best way to express their community and experience of life, and brands will have to simply follow suit.
Simon Mainwaring