Brands must have a point of view on that purposeful engagement, whether it's directed towards the environment, poverty, water as a resource or causes such as breast cancer or education. Merely declaring your commitment to a category or cause will not be enough the distinguish your brand sufficiently to see a return on these well-intended efforts.
Simon MainwaringNon-profits must become deeply engaged in the ways that their donor communities are using social technology.
Simon MainwaringWe now see numerous examples of brands working together to address issues such as environmental degradations, climate control, pollution, poverty and disease.
Simon MainwaringRadical transparency has an enormous impact on our personal lives. We can no longer share thoughts, quips, photos or personal opinions anywhere on the web without being mindful that they may turn up where we least expect it (notably job interviews, divorce proceedings or public media).
Simon MainwaringCorporate executives need to re-frame their responsibilities to include the interests of all the stakeholders in society at large; not just shareholders, but also employees, the citizens of our communities, and those who care about the environment.
Simon Mainwaring