What is sure is that technological change is accelerating in all directions and, like children playing in a fountain, consumers are reveling in the experience.
Simon MainwaringCorporate America cannot afford to remain silent or passive about the downward spiral we are undergoing. It cannot turn a blind eye to how difficult the experience of life is for so many of their customers.
Simon MainwaringEveryone living under the social contract we call democracy has a duty to act responsibly, to obey the laws, and to abandon certain types of self-interested behaviors that conflict with the general good.
Simon MainwaringWork with your competitors when the interest of the community and planet are at stake.
Simon MainwaringThere's an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support what they help to build. But now that many brands are launching community-driven cause marketing campaigns, the challenge becomes what to do next?
Simon Mainwaring