More brands are waking up to their social responsibility and doing good work through cause marketing campaigns. Yet too many still go about it the wrong way. I mean 'wrong' in two senses. Firstly, they are marketing ineffectively, and secondly, as a consequence their positive social impact is not maximized.
Simon MainwaringConsumers desiring a better world have already achieved some successes in this regard, helping to transform several industries from the ground up.
Simon MainwaringSocial media demands a lot of us on top of our already demanding lives. So let's disconnect as we need to and renew our interest and ourselves.
Simon MainwaringConsumers around the world are more aware of the multiple global crises we face than ever before, thanks to information found on the Internet.
Simon MainwaringWithout question, CEOs, executives and employees in companies in the United States and around the world have rallied to face the challenge of a social media marketplace.
Simon Mainwaring