Too many brands treat social media as a one way, broadcast channel, rather than a two-way dialogue through which emotional storytelling can be transferred.

The keys to brand success are self-definition, transparency, authenticity and accountability.

The evolution of social media into a robust mechanism for social transformation is already visible. Despite many adamant critics who insist that tools like Facebook, Twitter, and YouTube are little more than faddish distractions useful only to exchange trivial information, these critics are being proven wrong time and again.

Find the human in the technology. The currency marketers trade in has not changed even if the methods have. Emotion is what we exchange.

Consumers around the world are more aware of the multiple global crises we face than ever before, thanks to information found on the Internet.

Technology is teaching us to be human again.

There is an overwhelming amount of information available to us all on the web each day, not to mention what is shared with us by our family, friends, fans, and followers. This necessitates the need to filter through all that information and to decide for ourselves where to put our attention.