Chris Martin's a good friend of mine. I'm actually Apple's godfather. He's an old friend and we've been mates for quite a few years now.

I've only played two sort-of slackers, in Spaced and in Shaun Of The Dead. They're different people, but they have the same kind of everyman quality, particularly as a twentysomething.

Being a geek means you never have to play it cool about how much you like something.

I hesitate to say I was the class clown, but that was kind of how I interacted with other kids in school, and I very much appreciated the responses I got. The validation of laughter is often a very heavy psychological balm.

We don't watch the film anymore because we've seen it so many times, so we'll introduce it, walk out and we'll come back in right about when I wake up in the morning and walk over to the shop and everything's changed.

We realised that it was important to embrace this popcorn logic, that it works, that it's funnier when you fire 20 rounds from one tiny pistol. Then it becomes the joke, it's funnier when you pay less attention.

Films used to be about challenging, emotional journeys or moral questions that might make you walk away and re-evaluate how you felt about... whatever. Now we're walking out of the cinema really not thinking about anything, other than the fact that the Hulk had a fight with a robot.