Disney is beloved again. They can now attract the talent again and they can hold onto the talent again. People trust them again. It's all return since they went back to the why.

Great leaders must have two things: a vision of the world that does not yet exist and the ability to communicate that vision clearly.

Leaders don't look for recognition from others, leaders look for others to recognize.

People have accused me of only working with good companies. No I don't. I work with some very dysfunctional companies or unbelievably dysfunctional organizations. The people that bring me in know what they're doing won't work for the future. They know they want to change and they want to change for the right reasons. They believe what I believe and that's why they called me.

Walt Disney had a very clear sense of why. He was about happiness. Remember when Disney was founded, it was during war. People said that life sucked. And he said, "No." He was an eternal optimist who said: "Life is beautiful. It's about giving. It's about family." Look what happened. His cause grew and people committed themselves to helping him grow the Disney why and it was hugely successful.

Never opt for change simply to leave something you don't like. Change works best when you go toward something, even if it is the unknown.

All organizations start with WHY, but only the great ones keep their WHY clear year after year. Those who forget WHY they were founded show up to the race every day to outdo someone else instead of to outdo themselves. The pursuit, for those who lose sight of WHY they are running the race, is for the medal or to beat someone else.