Truly effective and inspiring leaders aren’t actually driven to lead people; they are driven to serve them.

Work hard to seem infallible and others will work to find our flaws. Admit our shortcomings and others will work to help us be infallible.

Trust emerges when we have a sense that another person or organization is driven by things other than their own self-gain.

Truly human leadership protects an organization from the internal rivalries that can shatter a culture. When we have to protect ourselves from each other, the whole organization suffers. But when trust and cooperation thrive internally, we pull together and the organization grows stronger as a result.

All these companies that grew to any sizable proportions were all founded with a belief or a cause bigger than their products or services. It was their products or services that helped them bring that cause to life.

A team is not a group of people that work together. A team is a group of people that trust each other.

It is better to disappoint people with the truth than to appease them with a lie.