We should always choose to work with people we love. They are the ones who will watch our back and our future.

Those in pursuit of Why are inspired to do what is right. Those in pursuit of What are driven to do what is easy.

We very often confuse personality with leadership.

If you sell what you do, you're a vendor. If you sell why you do it, you're a brand.

A good leader takes care of those in their charge. A bad leader takes charge of those in their care.

I don't have to convince everybody in the room. I just need a critical mass of the people in the room.

Great leaders are willing to sacrifice the numbers to save the people. Poor leaders sacrifice the people to save the numbers.