Starbucks was founded around the experience and the environment of their stores. Starbucks was about a space with comfortable chairs, lots of power outlets, tables and desks at which we could work and the option to spend as much time in their stores as we wanted without any pressure to buy. The coffee was incidental.
Simon SinekGreat leaders and great organizations are good at seeing what most of us canโt see. They are good at giving us things we would never think of asking for.
Simon Sinek