We are drawn to leaders and organizations that are good at communicating what they believe. Their ability to make us feel like we belong, to make us feel special, safe and not alone is part of what gives them the ability to inspire us.
Simon SinekThe goal is not to do business with everybody who needs what you have. The goal is to do business with people who believe what you believe.
Simon SinekSome in management positions operate as if they are in a tree of monkeys. They make sure that everyone at the top of the tree looking down sees only smiles. But all too often, those at the bottom looking up see only asses.
Simon Sinek