For values or guiding principles to be truly effective they have to be verbs. It's not "integrity," it's "always do the right thing." It's not "innovation," it's "look at the problem from a different angle." Articulating our values as verbs gives us a clear idea - we have a clear idea of how to act in any situation.
Simon SinekI don't hire any companies or ask any of my friends to write reviews for me on Amazon when I have a book come out so they can drive up my ratings on Amazon. I don't have a publicist.
Simon SinekThe next time someone starts listing all the reasons an idea won't work or can't happen, ask them to give 3 reasons it can.
Simon SinekIf you have the opportunity to do amazing things in your life, I strongly encourage you to invite someone to join you.
Simon Sinek