For values or guiding principles to be truly effective they have to be verbs. It's not "integrity," it's "always do the right thing." It's not "innovation," it's "look at the problem from a different angle." Articulating our values as verbs gives us a clear idea - we have a clear idea of how to act in any situation.
Simon SinekSafe is good for sidewalks and swimming pools, but life requires risk if we are to get anywhere.
Simon SinekI have to have an impact. That's what drives me to practice to make sure my words are clear and my stories are compelling. Right. Because it matters.
Simon SinekSometimes spending time with someone who is perceived as 'successful' can make us feel less successful.
Simon SinekMulti-millionaires who pay half or less than half of the percentage of tax the rest of us pay justify their actions by saying they pay what the law requires. Though true, the fact is they found ways within the law to beat the purpose of the law - which, in the case of taxes, is that we all pay our fair share.
Simon SinekSome good leaders are rough around the edges and some leaders are difficult. Some have difficult personalities and some are really nice to be around, but those are not the qualifications. The qualifications are their desire to see us achieve more, their desire to push us to be the best we can be. Not for their selfish gain, but because they believe that we have something to offer.
Simon Sinek