For values or guiding principles to be truly effective they have to be verbs. It's not "integrity," it's "always do the right thing." It's not "innovation," it's "look at the problem from a different angle." Articulating our values as verbs gives us a clear idea - we have a clear idea of how to act in any situation.

We don’t do business with companies. We do business with people.

If somebody wants to learn their why, either you help them or send them over to their course. All of this stuff helps.

We are drawn to leaders and organizations that are good at communicating what they believe. Their ability to make us feel like we belong, to make us feel special, safe and not alone is part of what gives them the ability to inspire us.

Our struggles are the short term lessons we learn to achieve long term success.

It is a luxury to put our interests first. It is an honor to put the interests of others before our own.

We can not lead an organization, we can run an organization. We can only lead people.