For values or guiding principles to be truly effective they have to be verbs. It's not "integrity," it's "always do the right thing." It's not "innovation," it's "look at the problem from a different angle." Articulating our values as verbs gives us a clear idea - we have a clear idea of how to act in any situation.

Our reputations do not come from how we talk about ourselves. Our reputations come from how others talk about us.

Complaining begets more complaints. Anger begets more anger. And optimism begets more optimism.

We are drawn to leaders and organizations that are good at communicating what they believe. Their ability to make us feel like we belong, to make us feel special, safe and not alone is part of what gives them the ability to inspire us.

I never set out to do the things I'm doing now.

I only have one why, and my challenge is to make sure the things I say and the things I do remain consistent for as often and as long as possible.

To become an academic expert takes years of studying. Academic experts are experts in how and what others have done. They use case studies and observation to understand a subject.