For values or guiding principles to be truly effective they have to be verbs. It's not "integrity," it's "always do the right thing." It's not "innovation," it's "look at the problem from a different angle." Articulating our values as verbs gives us a clear idea - we have a clear idea of how to act in any situation.
Simon SinekLeaders are the ones who have the courage to go first, to put themselves at personal risk to open a path for others to follow.
Simon SinekLeadership is not a rank or a position, it is a choice - a choice to look after the person to the left of us & the person to the right of us.
Simon Sinek