I cannot tell you how long it takes for your exercise to work. If you haven't seen any results in a year or six months you're doing something wrong.
Simon SinekThe goal is not to do business with everybody who needs what you have. The goal is to do business with people who believe what you believe.
Simon SinekThe value of experimentation is not the trying. It's the trying again after the experiment fails.
Simon SinekTo operate based on conviction and belief requires an acceptance that your actions could get you fired. This is different from pig-headed bravado, and it is different from putting the company at risk.
Simon Sinek