We pursue exercise even though empirically we see no benefit from the energy we're spending and we're hurting. So empirically we should quit. The why is exactly the same thing. You persist even though there are some short-term stresses and even though there is some uncertainty.
Simon SinekLeadership isn't answering the questions others ask. Leadership is asking others to answer their own questions.
Simon SinekA leader, first and foremost, is human. Only when we have the strength to show our vulnerability can we truly lead.
Simon SinekWork requires effort. Things we love to do feel effortless. Only do the things you love and you'll never have to work again.
Simon SinekThe concept of why is already in the vernacular. It is now a noun. "That company doesn't know their why." "They need to learn their why." "That politician needs to understand his why." We talk about it as a noun. That never existed prior to 2009. That never existed prior to 2006 when I first started articulating it. This is the most amazing thing to me. It has now become a concept. It's part of the way we think about businesses and transactions and decisions.
Simon Sinek