A star wants to see himself rise to the top. A leader wants to see those around him rise to the top.

If you're looking for a book that will spike in sales and then go away and then spike again when it comes out in paperback, your normal model, I definitely won't give you that.

Fight against something and you focus on the thing you hate. Fight for something and you focus on the thing you love.

Good marketing offers us a view of the world. Bad marketing offers us a product to buy.

If we care about the average working American, then Wal-Mart matters. A lot.

Look down from as high as possible. Look ahead as far as you can see. Then decide what to do.

Republicans are completely befuddled by Obama's 'star power' and don't seem to have a clear or effective strategy to compete.