Purpose does not need to involve calculations or numbers. Purpose is about the quality of life. Purpose is human, not economic.

Following takes why. Transactions take what. It has to be real. It has to be the same for writing a book.

Never opt for change simply to leave something you don't like. Change works best when you go toward something, even if it is the unknown.

We learn most not from all of the things that go right. We learn most when everything goes wrong.

Pilots have their names painted just beneath the canopy of their aircraft. This gives the pilot a sense of ownership for his or her jet. What's more, like cars, each aircraft has its own personality, so it's important for a pilot to get to know and love his aircraft.

When people are financially invested, they want a return. When people are emotionally invested, they want to contribute.

Stories are our attempts to share our values & beliefs with the hopes that we may attract those who believe what we believe. This is the basis of forming a trusting relationship. Story telling, therefor, is only worthwhile when it tells what you stand for, not what you do.