If you can clearly articulate the dream or the goal, start.

Before we can build the world we want to live in, we have to imagine it.

The responsibility of the company is to help the people, grow as people. If we can do that, then the company will grow as a company.

Our goals should serve as markers, measurements of the progress we make in pursuit of something greater than ourselves.

The concept of why is already in the vernacular. It is now a noun. "That company doesn't know their why." "They need to learn their why." "That politician needs to understand his why." We talk about it as a noun. That never existed prior to 2009. That never existed prior to 2006 when I first started articulating it. This is the most amazing thing to me. It has now become a concept. It's part of the way we think about businesses and transactions and decisions.

Work hard to seem infallible and others will work to find our flaws. Admit our shortcomings and others will work to help us be infallible.

There is no decision that we can make that doesn't come with some sort of balance or sacrifice.