We pursue exercise even though empirically we see no benefit from the energy we're spending and we're hurting. So empirically we should quit. The why is exactly the same thing. You persist even though there are some short-term stresses and even though there is some uncertainty.

We have no choice, we must all die. How we live, however, is entirely of our choosing.

Value is a perception not a calculation. Value is something people feel, not something we tell them they get

You are authentic when everything you say and everything you do you ACTUALLY believe.

There is a difference between giving directions and giving direction.

We pursue exercise even though empirically we see no benefit from the energy we're spending and we're hurting. So empirically we should quit. The why is exactly the same thing. You persist even though there are some short-term stresses and even though there is some uncertainty.

What I understand about this concept of why is that it functions exactly the same way as parenting or exercise or any of these things we claim to invest in.