In America, there are some artists who are more of an image than music; if your star status goes down there, you're finished.
SisqoBack in the day, even if they were singing about the same things, each artist was unique. That's why I try to stay away from the big-name producers, so I can prove that it's not about the producer, it's about the artist. A lot of R&B artists have gotten away from being artists and are just chasing after the next hot producer and it all starts to sound the same.
Sisqo