A typical guy who buys organic food doesn't really buy it in order to be healthy; he buys it to regain a kind of solidarity as the one who really cares about nature. He buys a certain ideological stance.
Slavoj ŽižekThe problem for us is not are our desires satisfied or not. The problem is how do we know what we desire.
Slavoj ŽižekBut in a radically atheist universe, you are not only responsible for doing your duty, You are also responsible for deciding what is your duty.
Slavoj ŽižekWhat is the Absolute? Something that appears to us in fleeting experiences--say, through the gentle smile of a beautiful woman, or even through the warm caring smile of a person who may otherwise seem ugly and rude. In such miraculous but extremely fragile moments, another dimension transpires through our reality. As such, the Absolute is easily corroded;it slips all too easily through our fingers and must be handled as carefully as a butterfly
Slavoj Žižek