Irrational judgements lead to new experience.

Banal ideas cannot be rescued by beautiful execution.

All of the significant art of today stems from Conceptual art. This includes the art of installation, political, feminist and socially directed art.

The artist is seen like a producer of commodities, like a factory that turns out refrigerators.

In conceptual art the idea or concept is the most important aspect of the work

The artist’s aim is not to instruct the viewer, but to give information, whether the viewer understands the information is incidental to the artist.

Most ideas that are successful are ludicrously simple. Successful ideas generally have the appearance of simplicity because they seem inevitable. In terms of idea the artist is free to even surprise himself. Ideas are discovered by intuition.