In conceptual art the idea or concept is the most important aspect of the work
I was not interested in irony; I wanted to emphasize the primacy of the idea in making art
Irrational judgements lead to new experience.
I wasn't really that interested in objects. I was interested in ideas.
What the work of art looks like isn't too important. It has to look like something if it has a physical form. No matter what form it may finally have it must begin with an idea. It is the process of conception and realization with which the artist is concerned.
Most ideas that are successful are ludicrously simple