Beginning in 1978, Nike paid coaches to put their shoes on the team.

NBA has a selfish rationale. It saves the owners money by delaying the time a player gets to a second, more lucrative contract. Even the player's union is on board. There are only 450 jobs in the NBA, and the one-and-done protects veterans' jobs.

There's Brandon Jennings. The NBA told him to go to college for a year, and he said, "Screw that. I'll go to Europe and make a million bucks and then come back." And he's proven to be a pretty damn good player. He's done as much for the game as Michael [Jordan] by forging a different route.

The NCAA wants to control the images; they say they own your image forever. If you look through this façade, it's crazy.

People will always go to games. And not just Duke versus North Carolina. Even Appalachian State against Chatworth.

One-and-done is the most damaging thing in college basketball. It brings money into the college game, because it kickstarts the bidding war. When you know a kid can't turn pro and is going to go to school for one year and then go pro, that's when you see everyone going to games and courting players.

What would be wrong with letting a kid go pro, and if it doesn't work out he can come back to college? What's the harm in that? The reason is the word "amateurism." The NCAA has to protect colleges' tax exemption.