There's Brandon Jennings. The NBA told him to go to college for a year, and he said, "Screw that. I'll go to Europe and make a million bucks and then come back." And he's proven to be a pretty damn good player. He's done as much for the game as Michael [Jordan] by forging a different route.

People will always go to games. And not just Duke versus North Carolina. Even Appalachian State against Chatworth.

In terms of my work with Nike, obviously signing Michael Jordan to a $500,000 contract in 1984 set a new precedent for the business side of the game.

Paternalistic is a very good word. They think they have to look out for these guys? Don't worry about it. Why? Because of history. Kevin Garnett, Tracy McGrady, LeBron James, Kobe Bryant. They did okay.

After the NBA and ABA merged, players could come out after high school. Still, there were only a few cases prior to Kevin Garnett coming out in 1995, so Nike and the other companies were only involved in the college game.

Beginning in 1978, Nike paid coaches to put their shoes on the team.

NBA has a selfish rationale. It saves the owners money by delaying the time a player gets to a second, more lucrative contract. Even the player's union is on board. There are only 450 jobs in the NBA, and the one-and-done protects veterans' jobs.