The NCAA wants to control the images; they say they own your image forever. If you look through this façade, it's crazy.

In terms of my work with Nike, obviously signing Michael Jordan to a $500,000 contract in 1984 set a new precedent for the business side of the game.

Beginning in 1978, Nike paid coaches to put their shoes on the team.

What would have happened if Derrick Rose had torn his knee in college, or Greg Oden? It would have cost them millions of dollars. They were lucky, coming out early. I'm not saying don't go to college. There are plenty of players like Shaq [O'Neal] who went back and graduated. I commend that. But do it at your leisure - don't hurt your finances.

Very unfairly, there's a negative image of the kid, which really stems from the greed and selfishness of the NBA and NCAA. They're forcing these kids to go to school.

After the NBA and ABA merged, players could come out after high school. Still, there were only a few cases prior to Kevin Garnett coming out in 1995, so Nike and the other companies were only involved in the college game.

What happens when you get hurt? Take that kid at Kentucky, Nerlens Noel, who could have turned pro after high school.Who knows what's going to happen? How the operation is going to go? The only thing I do know is that he would have been a top pick in the draft last year, and he'd have millions of dollars in the bank.