Very unfairly, there's a negative image of the kid, which really stems from the greed and selfishness of the NBA and NCAA. They're forcing these kids to go to school.

In terms of my work with Nike, obviously signing Michael Jordan to a $500,000 contract in 1984 set a new precedent for the business side of the game.

The NCAA wants to control the images; they say they own your image forever. If you look through this façade, it's crazy.

LeBron james came, and he gets $10 million a year. There was no stigma or blemish, like you have with one-and-done. Now people say, "He's not a student, he's an athlete." Well, of course he's not a student! He's here for one year and he told you he's here for one year, and the school took him with open arms.

Beginning in 1978, Nike paid coaches to put their shoes on the team.

Now the kids are portrayed as dirty when they talk to an agent, a shoe guy, some hanger-on. Well, it's only natural that people are circling them - there are millions of dollars involved.

Very unfairly, there's a negative image of the kid, which really stems from the greed and selfishness of the NBA and NCAA. They're forcing these kids to go to school.