You combine hard work, creativity, and self-determination, and things start to happen.
Sophia AmorusoIt's a huge assortment that we have under our roof and I don't know, it's just managing a taste level and execution of a vision. I think our team does as incredible job at it but it takes incredible leadership and I'm only really a spark for all of that. I'm not out there at every trade show, and so having an amazing team that can keep that vision month after month and keep the assortment consistent is a huge challenge. But something I think we execute every well.
Sophia AmorusoThe biggest challenge is people thinking you know everything going on in your company, because you're at the top of it and you started it. But the thing is, nobody knows everything about anything.
Sophia AmorusoItโs the age-old concept of like attracts like, or the law of attraction. You get back what you put out, so you might as well think positively, focus on visualizing what you want instead of getting distracted by what you donโt want, and send the universe your good intentions so that it can send them right back.
Sophia Amoruso