We choose what and how we believe, and our beliefs are tools that we then use to make things happen ... or not.
Sophia AmorusoWhat do you do when youโre living in a hut for $500 a month and subsisting on Boston Market and Subway? You just keep doing what youโre doing.
Sophia AmorusoIt's a huge assortment that we have under our roof and I don't know, it's just managing a taste level and execution of a vision. I think our team does as incredible job at it but it takes incredible leadership and I'm only really a spark for all of that. I'm not out there at every trade show, and so having an amazing team that can keep that vision month after month and keep the assortment consistent is a huge challenge. But something I think we execute every well.
Sophia Amoruso