It's a huge assortment that we have under our roof and I don't know, it's just managing a taste level and execution of a vision. I think our team does as incredible job at it but it takes incredible leadership and I'm only really a spark for all of that. I'm not out there at every trade show, and so having an amazing team that can keep that vision month after month and keep the assortment consistent is a huge challenge. But something I think we execute every well.
Sophia AmorusoThat has been challenging but also such a pleasure to branch out and do different things.
Sophia AmorusoI believe that there is a silver lining in everything, and once you begin to see it, you'll need sunglasses to combat the glare.
Sophia AmorusoThe last thing the world needs is another boring person or another boring brand, so embrace all the things that make you different. Alter your clothes all you want, but don't you dare alter your inner freak - she's got your back as much as I do.
Sophia Amoruso