It's a huge assortment that we have under our roof and I don't know, it's just managing a taste level and execution of a vision. I think our team does as incredible job at it but it takes incredible leadership and I'm only really a spark for all of that. I'm not out there at every trade show, and so having an amazing team that can keep that vision month after month and keep the assortment consistent is a huge challenge. But something I think we execute every well.
Sophia AmorusoI'm telling you that you don't have to choose between smart and sexy. You can have both. You are both.
Sophia AmorusoJust balancing all the different projects, I mean I spent almost 10 years just doing Nasty Gal and I say "just" but that was a lot, and it's still a lot.
Sophia AmorusoWhen your goal is to gain experience, perspective, and knowledge, failure is no longer a possibility
Sophia AmorusoIn my teens I saw the world in only black and white. Now I know that most things exist in a certain gray area. Though it took a while to get here, I now call this gray area home. I once believed that participating in a capitalist economy would be the death of me, but now realize that agonizing over the political implications of every move I make isnโt exactly living.
Sophia Amoruso