It's a huge assortment that we have under our roof and I don't know, it's just managing a taste level and execution of a vision. I think our team does as incredible job at it but it takes incredible leadership and I'm only really a spark for all of that. I'm not out there at every trade show, and so having an amazing team that can keep that vision month after month and keep the assortment consistent is a huge challenge. But something I think we execute every well.
Sophia AmorusoI'm not out there picking out every single item that we sell, and also we don't even make every single item that we sell.
Sophia AmorusoThe biggest challenge is people thinking you know everything going on in your company, because you're at the top of it and you started it. But the thing is, nobody knows everything about anything.
Sophia AmorusoKnowing when to speak up and when to shut up will get you very far not only in business, but in life.
Sophia AmorusoThere is no normal. What my job was a few years ago was completely different than what it is today. As soon as I have it dialed in, the company changes and the team changes and my role changes as a result. What the company needs is always evolving, and I don't get to choose what I want to do as much as I thought I would be now - which is OK. It keeps me in this position of learning new things and keeping me humble. There is always something I don't know, and I'm comfortable with that.
Sophia Amoruso